Picwell DX Privacy Policy

Picwell, Inc., a Delaware corporation ("Picwell," "us," "our," or "we") respect your privacy and are committed to protecting it through our compliance with this Privacy Policy ("Policy").

This Policy describes the types of information we may collect from you or that you may provide when you use the Picwell benefit plan selection and decision support service (the “Service”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Policy applies to information we collect through the Service or in email, text, and other electronic messages between you and the Website. This Policy does not apply to information collected by us offline or through any other means, including on any other website operated by Picwell or any third party, or any third party, including through any application or content that may link to or be accessible from or through the Service.

Please read this Policy carefully to understand our policies and practices regarding your information and how we treat it. If you do not agree with our policies and practices, your choice is not to use the Service. By accessing or using the Service, you agree to this Policy. This Policy may change from time to time (see Section 8 below (Changes to Our Privacy Policy)). Your continued use of the Service after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates.

1. Types of Information Collected

We collect several types of information from and about users of the Service, including information: (i) in the aggregate that has been deidentified or anonymized; and (ii) about your internet connection, the equipment you use to access the Service, and usage details. We collect this information directly from you when you provide it to us or automatically as you navigate through the Service.

The information we collect on or through the Service may include information you provide by filling in forms on our website, records and copies of your correspondence if you contact us, details of the transaction you carry out through the Service, and your search queries through the Service. Information collected automatically may include usage details, internet protocol (IP) addresses, and information collected through cookies, web beacons, and other tracking technologies.

Picwell, in connection with the Service, will never request sensitive or personally identifiable information such as a name, email or mailing address, social security number, driver’s license number, or a personal identification number from a bank or credit card.

2. Children

In accordance with the Children's Online Privacy Protection Act of 1998 (COPPA), Picwell is committed to the privacy of all children. Our Service is not intended for children under 13 years of age. No one under age 13 may provide any information to this Service. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Service. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at legal@picwell.com.

3. Information Collected Automatically

As you navigate through and interact with the Service, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including details of your visits to the Service and information about your computer and internet connection. The information we collect automatically is only statistical data and does not include personal information. It helps us to improve the Service and to deliver a better and more personalized service, including by enabling us to: (i) estimate our audience size and usage patterns; (ii) store information about your preferences; (iii) assist in evaluating and improving the Service; and (iv) promote our services by using the resultant data on an aggregate and/or deidentified or anonymous basis.

The technologies we use for automatic information collection may include cookies, web beacons, and log files.


A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Service. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Service.

The Service uses tracking software to monitor its visitors provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the Website, but will not store, save or collect personal information. You can read about how Google Analytics works at: policies.google.com.

Web Beacons

Pages of the Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Picwell, for example, to count users who have visited those pages or opened an email and for other related website statistics.

Log Files

Like many sites, this Website makes use of log files. These files merely log visitors to the site – usually a standard procedure for hosting companies and a part of hosting service analytics. The information inside the log files includes IP addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Do Not Track Signals

Do Not Track (DNT) signals are signals sent through a browser informing us that you do not want to be tracked. We do not assign any meaning to DNT signals as there is no consistent industry standard for compliance.

4. Use and Disclosure of Information

We use information that we collect about you or that you provide to us: (i) to present our Service and its contents to you; (ii) to provide you with information, products, or services that you request from us; (iii) to fulfill any other purpose for which you provide it; (iv) to carry out our obligations and enforce our rights arising from any contracts entered into between you and us; (v) in any other way we may describe when you provide the information; and (vi) for any other purposes with your consent.

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

5. Your Personal Information

We will not collect or hold any personally identifiable information from you in connection with your use of the Service.

6. California Privacy Rights

Under California Civil Code Section 1798.83, California residents may request certain information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please send us an email atlegal@picwell.com or write us at: Picwell, Inc., Attn: Legal Department, 1900 Market Street, Suite 120, Philadelphia, PA 19103.

7. Data Security

The safety and security of your information also depends on you. Where we have given you (or where you have chosen to) access certain parts of the Service, you are responsible for keeping the information you enter confidential.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect Your Data (as defined in our Terms of Use), we cannot guarantee the security of Your Data transmitted to the Service. Any transmission of Your Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained through the Service.

8. Changes to Our Policy

It is our policy to post any changes we make to our Policy on this page. If we make material changes to how we treat Your Data, we will notify you through a notice through the Service home page. The date the Policy was last revised is at the top of the page. You are responsible for periodically visiting the Service and this privacy policy to check for any changes.

9. Third-Party Links

The Service may contain links to third-party owned and/or operated applications or websites. We are not responsible for the privacy practices or the content of these entities. These third-party entities have separate privacy and data collection practices and therefore, we have no responsibility or liability relating to them.

10. Contact Us

If you have any questions or comments about this Policy, please email us at legal@picwell.com.